Megan Thee Stallion, Kaia Gerber, Harry Styles, Kate Moss, Debbie Harry, Kiko Mizuhara, Jeremy Lin, Cole Sprouse, Jon Batiste, Paloma Elsesser, Hari Nef, Binx Walton, Lexi Boling, Xiao Wen Ju, Kelsey Lu, Bob the Drag Queen, and Rickey Thompson, make up the cast of Coach's spring 2021 campaign, Coach Forever, 'spotlighting the optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs', shot by German fashion photographer Juergen Teller.

The brand's creative director Stuart Vevers commented 'With Coach Forever, I wanted to find new ways of doing things. It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet. I'm excited to keep exploring that through designing and learning, and to have brought this to life with Juergen Teller and our Coach Family'.